AWAL Artists Without a Label
True to its name, Artists Without a Label (AWAL) isn’t a label at all, but a revolutionary concept unto itself. Debuting as one of the first pure play digital online music service’s, it fills a once-neglected niche in the recording industry. Since its inception ten years ago, ever transforming itself as technology and the media industry warrant, AWAL now stands at the forefront of the new media revolution.
This AWAL non-label has not only been a boon for self-motivated independent artists all over the world, but for fans that now have access to a segment of the music business once hidden in the wings. Currently representing 1000 labels, 2,000 artists, 400 albums and over 30,000 tracks, the successes have been in spotting great music wherever and whenever it emerges – from a singer fresh from a tiny hamlet church choir to a garage band in the boroughs of the big city to an African village pulsing with a unique native beat.
While not every artist or band is destined for major labels, there are huge AWAL success stories. Arctic Monkeys, Editors, the Klaxons, Maps, Kate Walsh, Tina Dico, Kate Havnevik - to name just a few artists who have passed through the AWAL walls. For AWAL artists, it’s a unique opportunity. AWAL will digitally distribute and promote their music through a global network guided by industry experts.
Third party licensing, special promotions, sponsorship opportunities, music publishing, A&R, playlists and custom compilations, podcasts cross-platform content properties, mobile offerings - all come under the AWAL aegis. With satellite offices worldwide, AWAL has global environmental concerns. Embracing the consensus that humans are altering the climate, AWAL is committed to renewable resources powering their business and to highly efficient energy usage.
