fair music weblog

Hip Hop in Schwizer Dütsch (swiss german)? A tv program that is called Cafe Ristretto? A video plattform on the web that has a fixed schedule? For some days now this is real: The internet technology design studio Neotrivium, which is situated in Zürich, Switzerland, has just launched the internet music tv-station Restorm.

“We want to get swiss bands to publish their own clips”, says Restorm-founder Theo Favetto in an interview for Blick online. Charts don’t have a go at Restorm. Of course they want as well to play videos of known bands, but their main interest is to foster young swiss bands. If necessary they would even help them out with a camerateam to shoot their music clip in a professional manner. That could mean a lot for the artists publicity in the country and abroad. Because up to now when people think of swiss music they probably only come up with Alphorns and Yodeling. And it is quite unlikely that a swiss band that is rapping in Schwizer Dütsch would have a chance on MTV or at one of the Majors.