Radiohead lets fans pick the price
The british Alternative-band Radiohead just finished their new album and is first releasing it as a download. The album In Rainbows will be available as a download from 10th October on and can be pre-ordered from their website. How much it costs is up to the fans. When you go to the checkout on their website after ordering and want to know the price, it says: “It’s up to you”.
There have been rumours that Radiohead will produce their new album on their own after their contract with EMI expired, but this pricing policy for sure is a surprise.
In a recent interview with TIME singer Thom Yorke has said, “I like the people at our record company, but the time is at hand when you have to ask why anyone needs one. And, yes, it probably would give us some perverse pleasure to say ‘F___ you’ to this decaying business model.” So now they did.
In Rainbows will be available as a “discbox” latest on 3rd December with extras like a double vinyl, artwork and bonus material for 40 pounds (about 57 €). The band does not plan to sell their new songs on iTunes.
Radiohead lassen den Hut herumgehen - ORF Futurezone
Radiohead Says: Pay What You Want - TIME
Radiohead Snubs Current Distribution Model, Lets Fans Decide Pricing - Wired
















