mica – music austria starts an EC (Culture Programme) funded fair music project in May 2009
mica – music austria has started the forerunner project on local level and will develop the existing networks.
In today’s globalized and digitalised world, music could find a global audience and could produce revenues for its creators independent from set distribution channels and the commercial music business. The “Fair Music Campaign” wants to bridge the gap and offer a trusted label for both – artists and audiences – to match their needs: musical diversity, recognition and remuneration.
New technological developments have resulted in far reaching structural changes in the music sector, leading to opening up of new distribution channels and possibilities. This change also impacts on cultural outputs or products. The effects of technological improvements bring challenges: dealing with piracy, directing the payment-flow towards the creators and deliberations on who decides about the access for producers and consumers to music and culture.
People will pay for music they love knowing that its creators will get a fair share for their work.
The Fair Music Campaign will raise awareness and will position “Fair Music” as the global brand for musical diversity.
The project is aimed to create a new awareness for rewarding creativity and give Non-Western countries a chance to break through on the music market… This ensures diversification of musical repertoire and strengthens regional content production, which is important for new EU member states.
“Fair Music” is dealing with the difficulties and problems of European music creators.
The main activities during the project period are :
- Develop a set of legal standards for cultural productions
- Develop the certification, infrastructure and business model = Set-up of a certification agency
- To install a sustainable innovative distribution scheme and remuneration model
- To install a catalogue of certified fair music repertoire that takes into account the socio-economic content of cultural production.
- Establish an active network of partners (organisations and individuals) from all over the world.
fair music ist deployed by an international consortium
members:
mica – music information center austria
IASJ – International Association Of Schools Of Jazz
Popbüro Region Stuttgart
ZTMD – Zveza Tolminskih Mladinskih Drustev
IMC – International Music Council
