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FAIR MUSIC Conference Vienna: Programme

From 6th to 9th of May 2010 a new festival dedicated to up-and-coming Austrian bands will take place in Vienna. In addition to numerous open-air concerts, showcases and label nights a FAIR MUSIC conference will highlight the current boom of Austrian pop music and its economic frameworks.
Aesthetic dimensions, economic potential and the risks of a rapidly changing industry will be addressed in discussions, workshops and lectures
with a focus on future models that suit the needs of artists and small and medium-sized labels.

PROGRAMME

FRIDAY, 07. MAY / PROJECT SPACE
Panels, discussions & showcases 

12.00 COPYRIGHT 2.0 / INTELLECTUAL PROPERTY RIGHTS

Copyright does not only protect authors and holders of rights, it also enables musicians and record companies to make money out of music. A modern copyright law should enable new business models and artistic exchange but also provide adequate protection to the authors. Can copyright please everybody?

Guests: Fergal Sharkey, Daniel Ek (Spotify), Ted Cohen (IAEL), Stefan Baumschlager (Last.fm)  Moderation: Shamal Ranasinghe (Topspin)  (tba)

13.30 FRENK LEBEL LIVE

14.00 Dorian Concept
Dorian Concept and Franz Hergovich (mica – music austria) about the road to international success

15.30 ERNESTY INTERNATIONAL LIVE 

16.00 VIENNESE Pop music - Pop musiC in VIENNA

Does such a thing as a genuine Viennese pop music exist or is there just pop music in Vienna? Are there common themes or influences - apart from the language the musicians share? Does multicultural coexistence influence pop music? What role do other art forms play?

Guests: Fatima Spar (musician), Sebastian Fasthuber (journalist, Falter), Karl Fluch (journalist, Der Standard), Christian Fuchs (musician, journalist, FM4), Eberhart Forcher (journalist, Ö3), Andreas Gstettner (journalist, FM4 Soundpark), Stefan Redelsteiner (Problembär Records),  Robert Rotifer (musician, journalist, Popfest curator), Ernst Tiefenthaler (musician), Franz Adrian Wenzel (musician) etc.   
Moderation: Walter Gröbchen (monkey music, journalist) (tba)

17.30 BERNHARD EDER LIVE 

Saturday, 08. MaY / Project Space

Workshops 

12.00 Music export: Focus BELGIUM

In cooperation with Flanders Music Centre (www.flandersmusic.be)

How do I gain access to the Belgian market? What is the role of the media, who are the key players and what are the opportunities for international collaborations? What are the successful models of Belgian clubs and festivals and how do they all survive in a relatively small country? What kind of support do they receive and how they support the national music scene? Does the Belgian model offer assistance and fair conditions for national Artists? Experts explain the structure of the Belgian music industry and how to make the most of it.

Guests: Kurt Overbergh (Ancienne Belgique), Marc Steens (Clubcircuit), Stijn Roggeman (De Kreun), Chokri Mahassine (Pukkelpop/Polsslag) tba. Moderation: Tatjana Domany (AMAN)

13.30 PIETER GABRIEL LIVE

14.00 Social Media Tools
Florian Siepert (Mind Matters) - How do I establish a successful artist's presence in social networks?

15.30 Protestant Work Ethic LIVE 

16.00 Popmarketing 2.0 

Shamal Ranasinghe (Topspin) - A look at tools available to manage your digital footprint.

17.30 MIKA VEMBER & BÖRN LIVE

ABOUT POPFEST WIEN 2010

Popfest Wien 2010 

Kunstplatz Karlsplatz, 1040 Wien

06.-09. Mai 2010

www.popfest.at | www.karlsplatz.org

In recent years a new pop phenomenon has emerged in Vienna, a young generation of musicians who do not care about stereotypes or cliches and already enjoy considerable success both at home and abroad. From 6th - 9th May, 2010 Popfest Wien gathers these exciting artists at the center of Vienna, the Kunstplatz Karlsplatz. For four days the festival - which is curated by journalist and musician Robert Rotifer (FM4) - presents new and captivating artistic projects to celebrate Viennese pop music and the city´s musical diversity.

Centerpiece and main attraction are open-air concerts at the "Seebühne" in front of the Karlskirche; smaller showcases and label presentations will take place in various art and cultural centers at the Karlsplatz.

POPFEST WIEN 2010 >> SESSIONS

Popfest Wien 2010 >> Sessions  

project space karlsplatz, Treitlstraße 2, A-1040 Wien   

07.-08. Mai 2010

Popfest Wien >> Sessions is an initiative of AMAN - Austrian Music Ambassador Network (www.aman.ag), mica - music austria (www.mica.at) and VTMÖ - Association of independent record companies, music publishers and music producers Austria (www.indies.at). 

Further information:

AMAN - Austrian Music Ambassador Network e.V.

Goldeggasse 1-3/13, 1040 Wien

Tel. +43 1 236 5860-21 | Fax +43 1 236 5860-19

office@aman.ag | www.aman.ag

mica - music information center austria

Stiftgasse 29, 1070 Wien

Tel. +43 1 521 04-0 | Fax +43 1 521 04-59

office@musicaustria.at | www.musicaustria.at

VTMÖ - Verband unabhängiger Tonträgerunternehmen, Musikverlage & Musikproduzenten Österreich

Zieglergasse 68/8, 1070 Wien

Tel: +43 1 236 6524 | Fax: + 43 1 236 6524-9

office@indies.at | www.indies.at

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FAIR MUSIC Conference in Vienna

Digitalisation has fundamentally changed the music business. After a large number of new techniques have created new prerequisites for the production, marketing and distribution of music, only one truth appears to be valid: everything remains different. The great old protagonists in the music industry still battle against sinking turnover figures, their former cash cows, like Radiohead or Madonna, don’t need them anymore. Music can be more and more consumed digital in a legal way. The Internet on the threshold of Web 2.0 develops clearly stronger to become an interactive medium than it was long sworn to be. The music fan is no longer content with the passive role of a consumer, but has become an active “prosumer”, who produces his or her own music-, film- and information programs, thus assuming the editing and moderation for others.

For the creators of music, especially newcomers, niche artists and the smaller music enterprises, there are a great number of new opportunities, as well as challenges, in this rapidly changing sphere: how do I attract attention in the Internet medium used by millions, how do I reach my fans, which business models promise success, who are the new players in the music business, and what can one learn from them? Are there general skills for an appearance in the digital environment, or is everyone a solitary explorer? Which new role models and challenges are created, and will a new distribution of tasks within the digital world be given? Or will artists become their own producers and marketers?

The laws of physics that applied to the sale of physical copies of records, CDs and the like do not seem to apply to the Internet. 100s of new companies are basing their models on non-traditional rights models.

Copyright does not only protect authors and holders of rights, it also enables musicians and record companies to make money out of music. A modern copyright law should enable new business models and artistic exchange but also provide adequate protection to the authors. Can copyright please everybody? And most important will the creators get their fair share ?

These are currently the key questions for people who create music and those who are interested in culture, and thus the themes of the mica - music austria conference on 7th & 8th of May in Vienna. The event addresses experts and musicians as well as practitioners and decision makers from smaller music enterprises (“Indies”) and publishing houses, as well as other interested parties and academics.

Through a large number of reports from the spheres of theory, empiricism and practice, participants should be able to acquire an overview of the way in which the music business changes in a digital environment, and in which direction it will develop further.

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Standards Consultations

A consultation with international independent labels is planned to get their feedback on the current FAIR MUSIC Standards.

Please get in contact with us if you want to participate at these consultation.

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The Standard Setting Process

The Standard Setting Process for Fair Music

The process of standard setting is managed by the Fair-Music Project Managemement Team. Decisions about the standards are made by the Fair Music Project Consortium.

After project completion, a Standards Committee will take over the decision making and the process will be managed by a team of experts from the Fair Music Certification Agency (which will be setup during the Fair Music Project).

Standard Setting Procedure
The Fair Music Standard Setting Process follows the general outline and are compliant with the ISEAL Code of Good Practice on Standard Setting. ISEAL – the International Social and Environmental Accrediation and Labelling Alliance is a formal collaboration of leading international standard-setting and conformity assessment organizations focused on social and environmental issues. (ISAEL Code of Good Practice for Setting Social and Environmental Standards www…

The ISEAL code brings a high degree of credibility to the standard setting procedures. Further explanations about ISEAL and about the process can be found at the ISEAL website.The Fair Music Project seeks affiliation with ISEAL and its outlined quality management process.

Standard Setting Process
When new Fair Music Standards are being developed or existing Standards are being reviewed, the relevant stakeholders are consulted. The process is open for comments for stakeholders during each stage of the process.

The process contains the following steps and elements:

Project description
A project description provides the necessary background for the project and its objectives

Standard drafts
The project management develops an initial draft document which describes the standards.

Comment period:
The standards draft document is being published on the internet and through other communication channels such as newsletters etc.
If suitable, a questionnaire is being set up to get structured response.
Feedback and comments is discussed by the standard setting committee and worked into the draft document. Stakeholders can submit their comments at any time also after the comment period

Consultations
Consultations with major stakeholder groups are part of the reviewing process during the comment period.

Fair Music Standards Committee / adoption of Standards
The committee is the decition making body. Members are appointed from the project consortium and outside experts.
After the End of the comment period the Standards Committee discuss the comments and feedback in a review meeting. In this meeting the committee decides on the revision of the Standards.

Steps of the Standard Setting Process:

1. Initial Standard draft document developed by Project Management Team
2. Adoption of initial Standard  draft document by Standard Setting Committee
3. Commenting Period, publication on Fair Music Website
4. Consultations with Stakeholders
5. Review Meeting with Standards Committee
6. Adoption of Standards
7. Publication of Standards
8. Standards Review Process every 2 years

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Ars Electronica

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EMC -European Music Council

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UNESCO - Global Alliance for Fairness in the Music Industry

The fair music initiative falls within the scope of the UNESCO Convention on Protection and Promotion of the Diversity of Cultural Expression and enjoys the support of the Austrian Commission for UNESCO.

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Peter Rantasa: Starting the fair music Initiative

fair music - how to put an end to a history of unfairness in the music business

As a music fan, I have always been outraged by the historically unfair treatment of composers and musicians, as well as the limitations of artistic freedom due to a dominance of commercial interests all through music history.
What happened to many creators of music – think of cases like the famous song “The Lion Sleeps Tonight” – should be impetus enough to strive for more fairness and justice in the music industry.

I think the time is favourable: The current and dramatic changes in the industry have completely rearranged the musical landscape. These changes in structures can be seen as steps towards modernisation. They also provide us with the opportunity to create awareness for fairness in the production and distribution of music. There is also the chance to cooperate with international organisations and music-related NGOs to establish widely accepted industry standards.

I invite you to participate in helping me launch the fair music initiative. The fair music weblog offers you the necessary information and opportunity to get involved.

Peter Rantasa founded the Viennese electronic festival “PhonoTAKTIK” and the Viennese electronic platform “Rhiz -Bar Modern.” Since 1999 he is the director of mica - music austria (curently on parental leave) and, since 2003, a member of the Board of Directors of UNESCO’s International Music Council (IMC).

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Ruth Jakobi: Working for Diversity and Fairness

Advocating for diversity and fair play in commercial music productions

The European Music Council, regional group of the International Music Council, stands for musical diversity, promotes musical rights and supports the fair music initiative.

The Importance of Musical Rights:

• the right for all children and adults to express themselves musically in full freedom;
• the right for all children and adults to learn musical languages and skills;
• the right for all children and adults to have access to musical involvement through participation, listening, creation, and information;
• the right for musical artists to develop their artistry and communicate through all media, with appropriate facilities at their disposal;
• the right for musical artists to obtain fair recognition and remuneration for their work.

Musical Diversity is the most important focus of all EMC actions, which naturally are influenced by more general issues in cultural policy as the “Communication on a European agenda for culture in a globalizing world”, published by the EU Commission on 10 May 2007, the “Year of Intercultural Dialogue 2008” as well as the UNESCO “Convention on the Protection and Promotion of the Diversity of Cultural Expression”.

In this context, the EMC advocates for diversity and fair play in commercial music productions and encourages decision making bodies at national and EU level to support SMEs (small and medium size enterprises) in music production via their industry programmes.

The “Fair Music” initiative of MICA (Music Information Centre Austria) is strongly supported by the EMC and its partners.

Ruth Jakobi is the secretary general of the European Music Council, a network of music organisations and national music councils in Europe. In this position, which she has since September 2003, she is responsible for several European cooperation projects and for advocacy activities towards cultural policy in Europe. In October 2006, Ruth Jakobi has been elected to the Board of the European Forum for the Arts and Heritage (EFAH).

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ZTMD

ZVEZA TOLMINSKIH MLADINSKIH DRUŠTEV - Youth organistaion association, ZTMD is an Tolmin, Slovenia - based non-government organisation - ZTMD is organizing the Sajeta Festival

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