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FAIR MUSIC Conference in Vienna

Digitalisation has fundamentally changed the music business. After a large number of new techniques have created new prerequisites for the production, marketing and distribution of music, only one truth appears to be valid: everything remains different. The great old protagonists in the music industry still battle against sinking turnover figures, their former cash cows, like Radiohead or Madonna, don’t need them anymore. Music can be more and more consumed digital in a legal way. The Internet on the threshold of Web 2.0 develops clearly stronger to become an interactive medium than it was long sworn to be. The music fan is no longer content with the passive role of a consumer, but has become an active “prosumer”, who produces his or her own music-, film- and information programs, thus assuming the editing and moderation for others.

For the creators of music, especially newcomers, niche artists and the smaller music enterprises, there are a great number of new opportunities, as well as challenges, in this rapidly changing sphere: how do I attract attention in the Internet medium used by millions, how do I reach my fans, which business models promise success, who are the new players in the music business, and what can one learn from them? Are there general skills for an appearance in the digital environment, or is everyone a solitary explorer? Which new role models and challenges are created, and will a new distribution of tasks within the digital world be given? Or will artists become their own producers and marketers?

The laws of physics that applied to the sale of physical copies of records, CDs and the like do not seem to apply to the Internet. 100s of new companies are basing their models on non-traditional rights models.

Copyright does not only protect authors and holders of rights, it also enables musicians and record companies to make money out of music. A modern copyright law should enable new business models and artistic exchange but also provide adequate protection to the authors. Can copyright please everybody? And most important will the creators get their fair share ?

These are currently the key questions for people who create music and those who are interested in culture, and thus the themes of the mica - music austria conference on 7th & 8th of May in Vienna. The event addresses experts and musicians as well as practitioners and decision makers from smaller music enterprises (“Indies”) and publishing houses, as well as other interested parties and academics.

Through a large number of reports from the spheres of theory, empiricism and practice, participants should be able to acquire an overview of the way in which the music business changes in a digital environment, and in which direction it will develop further.

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FAIR MUSIC Conference Vienna: Programme

From 6th to 9th of May 2010 a new festival dedicated to up-and-coming Austrian bands will take place in Vienna. In addition to numerous open-air concerts, showcases and label nights a FAIR MUSIC conference will highlight the current boom of Austrian pop music and its economic frameworks.
Aesthetic dimensions, economic potential and the risks of a rapidly changing industry will be addressed in discussions, workshops and lectures
with a focus on future models that suit the needs of artists and small and medium-sized labels.

PROGRAMME

FRIDAY, 07. MAY / PROJECT SPACE
Panels, discussions & showcases 

12.00 COPYRIGHT 2.0 / INTELLECTUAL PROPERTY RIGHTS

Copyright does not only protect authors and holders of rights, it also enables musicians and record companies to make money out of music. A modern copyright law should enable new business models and artistic exchange but also provide adequate protection to the authors. Can copyright please everybody?

Guests: Fergal Sharkey, Daniel Ek (Spotify), Ted Cohen (IAEL), Stefan Baumschlager (Last.fm)  Moderation: Shamal Ranasinghe (Topspin)  (tba)

13.30 FRENK LEBEL LIVE

14.00 Dorian Concept
Dorian Concept and Franz Hergovich (mica – music austria) about the road to international success

15.30 ERNESTY INTERNATIONAL LIVE 

16.00 VIENNESE Pop music - Pop musiC in VIENNA

Does such a thing as a genuine Viennese pop music exist or is there just pop music in Vienna? Are there common themes or influences - apart from the language the musicians share? Does multicultural coexistence influence pop music? What role do other art forms play?

Guests: Fatima Spar (musician), Sebastian Fasthuber (journalist, Falter), Karl Fluch (journalist, Der Standard), Christian Fuchs (musician, journalist, FM4), Eberhart Forcher (journalist, Ö3), Andreas Gstettner (journalist, FM4 Soundpark), Stefan Redelsteiner (Problembär Records),  Robert Rotifer (musician, journalist, Popfest curator), Ernst Tiefenthaler (musician), Franz Adrian Wenzel (musician) etc.   
Moderation: Walter Gröbchen (monkey music, journalist) (tba)

17.30 BERNHARD EDER LIVE 

Saturday, 08. MaY / Project Space

Workshops 

12.00 Music export: Focus BELGIUM

In cooperation with Flanders Music Centre (www.flandersmusic.be)

How do I gain access to the Belgian market? What is the role of the media, who are the key players and what are the opportunities for international collaborations? What are the successful models of Belgian clubs and festivals and how do they all survive in a relatively small country? What kind of support do they receive and how they support the national music scene? Does the Belgian model offer assistance and fair conditions for national Artists? Experts explain the structure of the Belgian music industry and how to make the most of it.

Guests: Kurt Overbergh (Ancienne Belgique), Marc Steens (Clubcircuit), Stijn Roggeman (De Kreun), Chokri Mahassine (Pukkelpop/Polsslag) tba. Moderation: Tatjana Domany (AMAN)

13.30 PIETER GABRIEL LIVE

14.00 Social Media Tools
Florian Siepert (Mind Matters) - How do I establish a successful artist's presence in social networks?

15.30 Protestant Work Ethic LIVE 

16.00 Popmarketing 2.0 

Shamal Ranasinghe (Topspin) - A look at tools available to manage your digital footprint.

17.30 MIKA VEMBER & BÖRN LIVE

ABOUT POPFEST WIEN 2010

Popfest Wien 2010 

Kunstplatz Karlsplatz, 1040 Wien

06.-09. Mai 2010

www.popfest.at | www.karlsplatz.org

In recent years a new pop phenomenon has emerged in Vienna, a young generation of musicians who do not care about stereotypes or cliches and already enjoy considerable success both at home and abroad. From 6th - 9th May, 2010 Popfest Wien gathers these exciting artists at the center of Vienna, the Kunstplatz Karlsplatz. For four days the festival - which is curated by journalist and musician Robert Rotifer (FM4) - presents new and captivating artistic projects to celebrate Viennese pop music and the city´s musical diversity.

Centerpiece and main attraction are open-air concerts at the "Seebühne" in front of the Karlskirche; smaller showcases and label presentations will take place in various art and cultural centers at the Karlsplatz.

POPFEST WIEN 2010 >> SESSIONS

Popfest Wien 2010 >> Sessions  

project space karlsplatz, Treitlstraße 2, A-1040 Wien   

07.-08. Mai 2010

Popfest Wien >> Sessions is an initiative of AMAN - Austrian Music Ambassador Network (www.aman.ag), mica - music austria (www.mica.at) and VTMÖ - Association of independent record companies, music publishers and music producers Austria (www.indies.at). 

Further information:

AMAN - Austrian Music Ambassador Network e.V.

Goldeggasse 1-3/13, 1040 Wien

Tel. +43 1 236 5860-21 | Fax +43 1 236 5860-19

office@aman.ag | www.aman.ag

mica - music information center austria

Stiftgasse 29, 1070 Wien

Tel. +43 1 521 04-0 | Fax +43 1 521 04-59

office@musicaustria.at | www.musicaustria.at

VTMÖ - Verband unabhängiger Tonträgerunternehmen, Musikverlage & Musikproduzenten Österreich

Zieglergasse 68/8, 1070 Wien

Tel: +43 1 236 6524 | Fax: + 43 1 236 6524-9

office@indies.at | www.indies.at

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